Project Description

Channel Partner Training Certification Program

Business Challenge

The world’s leading supplier of premium lubricants and automotive services operates through a wide-variety of marketing channels. Historically, this organization’s channel partner training was ad hoc and inconsistent. They engaged LHT to create a unified approach to products and services training and track their success.

Channel Training course sample

Channel Partner Training Certification Program

Channel Training Challenge

The world’s leading supplier of premium lubricants and automotive services operates through a wide-variety of marketing channels. Historically, this organization’s channel partner training was ad hoc and inconsistent. They engaged LHT to create a unified approach to products and services training and track their success.

Channel Training course sample

A custom and versatile channel training solution

Channel Partner Training Solution

LHT Learning designed and developed a custom, blended-learning approach that includes a variety of asynchronous and experiential training solutions, including:

Channel Training Online Learning

Online Learning

Channel Training Instructor-Led Training

Instructor-Led Learning

Channel Training Hands on Practice

Hands-On Practice

Channel Training Assessments and Certification

Assessments & Certification

Personalized training with added performance support incentive, and recognition.

Channel Training Lab

Going above and beyond, for better channel training

Results

Channel sales training participants enjoy the combination of eLearning, instructor-led training and hands-on experience. The ability to learn about automotive products and how they work and then apply that knowledge in a lab with scientists helped them better understand the product benefits. They are highly engaged and absorbing knowledge to apply in their day-to-day roles.

Channel Partner Training Oil and Gas Sample

Details that Make a Difference

Microlearning, Animation, and Gamification

LHT Learning re-designed the organization’s existing eLearning courses to meet the needs of the modern learner and the demands of a busy, geographically distributed salesforce. The new 2- to 5-minute mini-modules use video, animation, and simple gamification to engage channel partners and increase retention.

Channel partner training sellers are now able to easily build foundational knowledge of products, services, and selling processes anytime, anywhere, using their mobile phones.

The online learning serves as just-in-time performance support that gives sellers just what they need, when they need it.