Custom Training Insights Blog

The Webinar You Sign Up For But Never Attend

How to transform your webinars and create virtual training with impact

We’ve all done it. You come across an intriguing webinar title, sign up, add it to your calendar, push it aside when the time comes, and promise to watch it when you have time.

Despite the easy-to-access webinar link in your inbox, the time never comes.

Webinar-style virtual training has become a popular method of providing content in the last 5 years. While cost-effective, they often do not produce much engagement or retention. On the other hand, training podcasts, microlearning, and animated training videos often use a similar delivery method, but do typically see high-engagement and action. What’s the difference?

The delivery and the story.

Large-scale webinars have historically skipped past considering the way the content will be consumed. Regardless of the virtual training topic, the presenter sounds the same and the title slide looks the same – both, typically, dull.

Then comes slide after slide of information, with an occasional stagnant pause for questions.

So, is the webinar dead? Far from it.

A great webinar is one that creates excitement and response. It uses impactful and to-the-point delivery and storytelling techniques from the get-go.

Before the Webinar
Generate engagement with an ask of your audience. Those who have signed up may have forgotten. Via email, ask them to do something – anything – before the webinar. This serves dual purposes: reminds them of the date and time of the webinar and causes a sense of obligation or expectation.

For example, “Thanks for signing up for our Hospital Safety webinar on April 1, 2020. Before you attend, please send me a quick email with your favorite ice cream flavor and an approximate number of hospital safety incidents that were found in the last OSHA review.”

Sync up all technical details and potential user issues well before the webinar begins.

During the Webinar
Start and end on time. 30 minutes is an ideal amount of training time.

Direct anyone with technical issues to have a separate chat support session with the facilitator.

Begin with a story and pull that through the entire presentation. Use storytelling techniques – a good guy and a bad guy, a turning point, great visual elements, the omission of irrelevant information, and a resolution.

Weave in or summarize the tidbits of information participants shared in advance via a chart or other visual element.

Express genuine excitement about the topic. Use video so your audience can both see and hear – gaining attention and personalization.

After the Webinar
Avoid the lingering pause for questions entirely. Ask participants that all questions be emailed to a specific webinar address or posted to a specific online site.

Follow up with each participant, again with an ask. Ask what they took away from the presentation. Ask what part they wanted more information about. This shows you care not only about their one-time webinar participation but truly helping them in the long-term.

Interested in more?

Download "Best Practices for Successful Webinars"

By |2020-04-06T12:14:10+00:00April 6th, 2020|Uncategorized|

How Art, Technology, and Training Collide

Many eLearning vendors look alike.

Training ROI is found using an eLearning vendor that is consultative, collaborative, and offers a variety of high-end learning services that lead to business results. Online experiences that people recall and apply use a tailored blend of art, technology, and content.

LHT Learning sits at this collision point and offers:

– Custom Online Training and eLearning
– Instructor-Led Training and Blended Learning
– Learning Strategy and Consulting
– Compliance Training
– Mobile Learning, Gamification, and Virtual Reality

Different training and communication experiences lead to unique results. Our expert learning consultants can help you determine the eLearning approaches and platforms that are best for your business.

By |2020-04-01T16:36:08+00:00April 1st, 2020|Uncategorized|

Virtual Work Tools To Keep Work Moving

Businesses quickly had to adjust to a fully remote workforce in a matter of days. Some organizations, like LHT Learning, have always had fully remote workforces and have found that one of the best ways to thrive in a remote environment is through frequent communication in a variety of formats.

As teams settle in this week to a remote way of life, several virtual work tools can help keep employees connected and productivity up.

Web-Conference Tool
A web conference platform, such as Zoom or GoToMeeting will facilitate discussions with several team members at one time and allow screen shares, real-time document editing, or virtual instructor-led training. This is the best way to replicate in-person meetings, conversations, or training programs in a remote setting.

Encourage others to turn on the video feature and use it yourself. Allow yourself to move past the initial discomfort of seeing yourself on camera. Video allows others to see, and hear, your excitement over a new idea, frustration with a new process, or confusion over changing priorities. Some of the best conversations and lasting connections with clients have occurred over video conferences.

Team Chat Platform
With a remote team, chat platforms have been said to “keep the lights on.” They are the powerhouse behind real-time, rapid remote team communication. Team chat platforms, like Slack, Microsoft Teams, or Skype connect team members through easy-to-use threaded chats, content or topic channels, voice and video calls, and document sharing. Team members can communicate one-on-one or through instant chat groups. This is critical as employees begin working outside traditional office hours and in multiple time zones. Often chat platforms can sync up teams and get work done in a matter of minutes.

Old Faithfuls
Perhaps it goes without saying but email and phone calls are essential. Use email to convey more complex thoughts or ideas. Aim to keep all messages clear and to the point. If a long string of back-and-forth messages begins, consider a phone call to clarify and keep business moving forward.

Most remote work platforms have free or low-cost versions, but what works for your organization and culture may vary. Many more remote work tools are available to aid in virtual training, project planning and tracking, document sharing, or recorded video sharing. The most important thing when making this quick transition to a remote workforce is to connect with team members and clients in whatever way works best for them to keep your work moving.

By |2020-03-31T15:25:48+00:00March 31st, 2020|Uncategorized|

Are Compliance Shortcuts Okay During a Pandemic?

Compliance policies and procedures are established to protect people and organizations. Even in unforeseen circumstances, businesses must not take compliance shortcuts.

High-quality compliance training and communication serve as a foundation for ethical and compliant business decisions, particularly during times of stress. Proactive and frequent compliance messaging can help employees feel empowered to act quickly and confidentially without creating unnecessary risk.

Even if your team already uses eLearning for core or annual compliance training, think about what additional compliance training or digital resources your employees need right now.

Could your sales reps benefit from a short video reminding them of anti-kickback guidelines?

While your quality team is busy ensuring products get out the door, how could a virtual instructor-led session about working with global third parties help?

Would an interactive policy guide support your R&D team as they research new ways to help healthcare patients?

Whether it’s adherence to stay-at-home guidance or federal and state laws, compliance—and clear compliance communication—is now more important than ever.

By |2020-03-31T15:14:46+00:00March 31st, 2020|Uncategorized|